Stefan J. Gaul zu Internetwerbung und zur Kundenanalyse durch Predictive Behavioral Targeting
Im Gespräch mit Dr. Gunther Schunk stellt sich Stefan J. Gaul, Managing Director bei ebay Advertising und mobile.de, einigen Fragen zu innovativen Abrechnungsmodellen für Vertriebswerbung. Wo geht Internetwerbung hin? Wie schaut es mit Predictive Behavioral Targeting aus? Und, wie muss mal auf das Kundenkaufverhalten eingehen? Hierzu mehr in diesem Interview
http://www.media-treff.de/index.php/2011/06/14/stefan-j-gaul-zu-internetwerbung-und-zur-kundenanalyse-durch-predictive-behavioral-targeting/
Mittwoch, 15. Juni 2011
strangers to ourselves..
"strangers to ourselves" is one of extremly influential book from wilson...advisible for everybody who is interets to underesnat more
third culture...
to adress the chllenges of todays economy wee rruly belive into the cobcept of 3rd cukture its goign back quiet a long time...
http://en.wikipedia.org/wiki/The_Two_Cultures
http://en.wikipedia.org/wiki/The_Two_Cultures
Montag, 30. Mai 2011
neruo meditation 1: what wires together fires together
hebb:
"When an axon of cell A is near enough to excite a cell B and repeatedly or persistently takes part in firing it, some growth process or metabolic change takes place in one or both cells such that A's efficiency, as one of the cells firing B, is increased.
synaptic plasticity leads to brand plasticity."
auto poesis & auto associated engramms.
"If the inputs to a system cause the same pattern of activity to occur repeatedly, the set of active elements constituting that pattern will become increasingly strongly interassociated. That is, each element will tend to turn on every other element and (with negative weights) to turn off the elements that do not form part of the pattern. To put it another way, the pattern as a whole will become 'auto-associated'. We may call a learned (auto-associated) pattern an engram."
the winner gets it all,
synchronize,
understand,
get rid of negative reenforcers..
http://www.youtube.com/watch?v=5B5cyKpLFsY&feature=relmfu
"When an axon of cell A is near enough to excite a cell B and repeatedly or persistently takes part in firing it, some growth process or metabolic change takes place in one or both cells such that A's efficiency, as one of the cells firing B, is increased.
synaptic plasticity leads to brand plasticity."
auto poesis & auto associated engramms.
"If the inputs to a system cause the same pattern of activity to occur repeatedly, the set of active elements constituting that pattern will become increasingly strongly interassociated. That is, each element will tend to turn on every other element and (with negative weights) to turn off the elements that do not form part of the pattern. To put it another way, the pattern as a whole will become 'auto-associated'. We may call a learned (auto-associated) pattern an engram."
the winner gets it all,
synchronize,
understand,
get rid of negative reenforcers..
http://www.youtube.com/watch?v=5B5cyKpLFsY&feature=relmfu
Dienstag, 24. Mai 2011
hoch spannend ist die frage wie man onlien kampagnen dynamsich optimieren kann. dazu das label leiving and proactive brand. wie kann man punkt ganua auf veränderungen im geschene reagieren und diese eingrenzen.
nugget hat ier einen ersten eher defizitären vorschlag gemacht.
wir sollten uns bemuehen diesen immer noch weiter zu verbessern.
nugget hat ier einen ersten eher defizitären vorschlag gemacht.
wir sollten uns bemuehen diesen immer noch weiter zu verbessern.
Donnerstag, 19. Mai 2011
Mittwoch, 18. Mai 2011
Touch the future, and get 100ms ahead of the crowd…
How Eye Tracking could Help to Detect Subtle but Lasting Advantages in the Creation of a Mobile Intercafe. (Bezug Mobile Intercafe? Vielleicht: “Creation of Apps”?)
Eye tracking analyses with TabletPCs and Smartphones.
Within the last two years the growth of the smart phone and tablet market has extensively proliferated. We will present two studies where we combined classical usability measurements e.g. thinking aloud, with direct action related measurement like eye tracking. Data reveal a significant advantage of the eye tracking data to detect mire subtle but cutting edge advantages. (cutting edge advantages of products over others/ of apps over others/ zwei mal advantage, kann man eins anders nennen?)
At the end of second quarter 2010 the apple iPad has gained a 95 percent share sales of tablet PC. As a main reason for the breakthrough of the iPad we consider its outstanding multi-touch display which had not been available for previous tablet PCs. Running the same operating system as the earlier iPod or iPhone, one core component comes into awareness of the user: applets. Ongoing debates about the iPad even amplify its popularity.
To gauge user experience with the iPad and scientifically approach an understanding of how people deal with the TabletPC, we tested 32 users in three countries: Germany, UK and Japan. Target domains were social media (Facebook) as well as German and English eJournals, such as the magazine “Iconist” (announced as the first iPad-only magazine).
Scope of our study was to gather explicit user statements (survey questions plus in-depth interviews) based on conventional usability methods combined with implicit user behavior extracted from eye tracking analysis. Results of the study give ample evidence for handling turning invisible mainly based on the touch interaction. Buttons and keys for navigation eventually disappear and after getting used to “the new style”, users more easily handle the tested applications.
This goes in line with the development in mobile industry, most strongly pronounced in Asian countries (e.g., Korea) where almost all leading mobile devices contain an inherent touch-only functionality.
The data show that classical usability measurements e.g. sole thinking aloud is very limited and cannot detect the subtle differences in invisible interaction design. Nevertheless, this subtle strength in guiding the users attention is of the utmost importance for explaining the success or failure of a product. So eye tracking could help to stay an important 100 ms ahead of the crowd.
How Eye Tracking could Help to Detect Subtle but Lasting Advantages in the Creation of a Mobile Intercafe. (Bezug Mobile Intercafe? Vielleicht: “Creation of Apps”?)
Eye tracking analyses with TabletPCs and Smartphones.
Within the last two years the growth of the smart phone and tablet market has extensively proliferated. We will present two studies where we combined classical usability measurements e.g. thinking aloud, with direct action related measurement like eye tracking. Data reveal a significant advantage of the eye tracking data to detect mire subtle but cutting edge advantages. (cutting edge advantages of products over others/ of apps over others/ zwei mal advantage, kann man eins anders nennen?)
At the end of second quarter 2010 the apple iPad has gained a 95 percent share sales of tablet PC. As a main reason for the breakthrough of the iPad we consider its outstanding multi-touch display which had not been available for previous tablet PCs. Running the same operating system as the earlier iPod or iPhone, one core component comes into awareness of the user: applets. Ongoing debates about the iPad even amplify its popularity.
To gauge user experience with the iPad and scientifically approach an understanding of how people deal with the TabletPC, we tested 32 users in three countries: Germany, UK and Japan. Target domains were social media (Facebook) as well as German and English eJournals, such as the magazine “Iconist” (announced as the first iPad-only magazine).
Scope of our study was to gather explicit user statements (survey questions plus in-depth interviews) based on conventional usability methods combined with implicit user behavior extracted from eye tracking analysis. Results of the study give ample evidence for handling turning invisible mainly based on the touch interaction. Buttons and keys for navigation eventually disappear and after getting used to “the new style”, users more easily handle the tested applications.
This goes in line with the development in mobile industry, most strongly pronounced in Asian countries (e.g., Korea) where almost all leading mobile devices contain an inherent touch-only functionality.
The data show that classical usability measurements e.g. sole thinking aloud is very limited and cannot detect the subtle differences in invisible interaction design. Nevertheless, this subtle strength in guiding the users attention is of the utmost importance for explaining the success or failure of a product. So eye tracking could help to stay an important 100 ms ahead of the crowd.
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