neruo meditation 1: what wires together fires together

hebb:

"When an axon of cell A is near enough to excite a cell B and repeatedly or persistently takes part in firing it, some growth process or metabolic change takes place in one or both cells such that A's efficiency, as one of the cells firing B, is increased.
synaptic plasticity leads to brand plasticity."


auto poesis & auto associated engramms.

"If the inputs to a system cause the same pattern of activity to occur repeatedly, the set of active elements constituting that pattern will become increasingly strongly interassociated. That is, each element will tend to turn on every other element and (with negative weights) to turn off the elements that do not form part of the pattern. To put it another way, the pattern as a whole will become 'auto-associated'. We may call a learned (auto-associated) pattern an engram."

the winner gets it all,

synchronize,

understand,

get rid of negative reenforcers..


http://www.youtube.com/watch?v=5B5cyKpLFsY&feature=relmfu

hoch spannend ist die frage wie man onlien kampagnen dynamsich optimieren kann. dazu das label leiving and proactive brand. wie kann man punkt ganua auf veränderungen im geschene reagieren und diese eingrenzen.

nugget hat ier einen ersten eher defizitären vorschlag gemacht.

wir sollten uns bemuehen diesen immer noch weiter zu verbessern.

vieles ist im unternehmen implizit angelegt:

etwa wenn man den neuen intel spot m,it dem alten material vergleicht:

http://www.youtube.com/watch?v=zMlWbTqwkdU

Touch the future, and get 100ms ahead of the crowd…
How Eye Tracking could Help to Detect Subtle but Lasting Advantages in the Creation of a Mobile Intercafe. (Bezug Mobile Intercafe? Vielleicht: “Creation of Apps”?)
Eye tracking analyses with TabletPCs and Smartphones.

Within the last two years the growth of the smart phone and tablet market has extensively proliferated. We will present two studies where we combined classical usability measurements e.g. thinking aloud, with direct action related measurement like eye tracking. Data reveal a significant advantage of the eye tracking data to detect mire subtle but cutting edge advantages. (cutting edge advantages of products over others/ of apps over others/ zwei mal advantage, kann man eins anders nennen?)

At the end of second quarter 2010 the apple iPad has gained a 95 percent share sales of tablet PC. As a main reason for the breakthrough of the iPad we consider its outstanding multi-touch display which had not been available for previous tablet PCs. Running the same operating system as the earlier iPod or iPhone, one core component comes into awareness of the user: applets. Ongoing debates about the iPad even amplify its popularity.
To gauge user experience with the iPad and scientifically approach an understanding of how people deal with the TabletPC, we tested 32 users in three countries: Germany, UK and Japan. Target domains were social media (Facebook) as well as German and English eJournals, such as the magazine “Iconist” (announced as the first iPad-only magazine).
Scope of our study was to gather explicit user statements (survey questions plus in-depth interviews) based on conventional usability methods combined with implicit user behavior extracted from eye tracking analysis. Results of the study give ample evidence for handling turning invisible mainly based on the touch interaction. Buttons and keys for navigation eventually disappear and after getting used to “the new style”, users more easily handle the tested applications.
This goes in line with the development in mobile industry, most strongly pronounced in Asian countries (e.g., Korea) where almost all leading mobile devices contain an inherent touch-only functionality.
The data show that classical usability measurements e.g. sole thinking aloud is very limited and cannot detect the subtle differences in invisible interaction design. Nevertheless, this subtle strength in guiding the users attention is of the utmost importance for explaining the success or failure of a product. So eye tracking could help to stay an important 100 ms ahead of the crowd.

Another 'first' iPad study with EEG:
http://www.live5news.com/story/13590494/um-time-inc-unveil-biometric-research-on-ipad-magazine-apps


On 17/05/2011 23:15, Andreas Thölke wrote:
> here is another interesting one:
>
> http://advertising.yahoo.com/industry-knowledge/power-of-relevancy-insight.html
>

today unveiled the findings of a groundbreaking proprietary research study that explored consumer interaction and response to advertising in iPad magazine apps. The results of the study were presented by Mike Haggerty, SVP, Director of Research and Marketing Accountability, UM, and Betsy Frank, Chief Research & Insights Officer, Time Inc., at Advertising Age's Media Evolved Conference in New York.

This study marked the first time that biometrics research has been conducted on the advertising within iPad magazine apps, providing scientific evidence of how users engage and respond to the ads. A key finding is that engagement on the iPad mobile digital device is complex and consists of three elements: Visual Attention, Accessibility, and Propulsion. Visual Attention describes an ad's power to grab a reader's attention and make the user linger on the ad to notice its elements. Accessibility refers to whether an ad offers easy entry points to stay on the ad or go deeper, often through an act of swiping or tapping. And Propulsion is the ability to drive through the adscape by moving from page one through to the interactive elements and features of the ads. This encourages maximum interaction with the brand.

"The three dynamics that we uncovered were quantified with the biometrics of emotion and cognition. This framework allows us to measure a successful advertising experience on the iPad," said Haggerty. "This is exciting new research that gives us a true understanding of what makes an effective tablet advertising experience. We look forward to developing this into actionable ways for our clients to advance how their brands will interact with tablet users."

"These biometric findings truly reflect the hearts and minds of consumers," added Frank. "These insights give us new ways to understand and value the advertising experience on the iPad. We learned that consumers are exploring this new platform in a highly-immersive way and that advertising is welcome and even considered integral to the experience."

UM and Time Inc. partnered with EmSense, a leading company in the field of biometrics and neuroscience marketing, to measure the neurometric responses of 180 iPad owners, using a combination of EEG readings on emotion and cognition, plus eye tracking, surveys, and one-on-one interviews, to reveal emotional, cognitive, and visual responses to ads embedded in several Time Inc. publications. The results presented today represent just the tip of the iceberg, as more than 24 million data points were collected. This data is key in tailoring advertising to achieve a specific desired response in iPad users.

http://www.research-live.com/

Hi Micha,


hier ein Paar Links:


Innerscopes defense:
http://www.youtube.com/watch?v=JbtlfHSWPW0

http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5164

Nice Neuromarketing study:
http://www.thinkbox.tv/server/show/nav.1367


Neurosky references:
http://www.neurosky.com/Documents/Document.pdf?DocumentID=77eee738-c25c-4d63-b278-1035cfa1de92

http://www.neurosky.com/Documents/Document.pdf?DocumentID=7cd1b6a1-8bb9-42af-bbf1-5cc0761d403f

http://www.neurosky.com/Documents/Document.pdf?DocumentID=809fde40-0fa6-4ab6-b7ad-2ec27027e4eb


B-Alert:
http://www.biopac.com/B-Alert-X10-Analysis-Software

Z:\IT\Software Infos\Presentations\2011-04 Neuromarketing features\Neuromarketing Features B-Alert v0.8 at.pptx

pos what others are writing..-.

http://www.harrisinteractive.de/pubs/ESOMAR-Retail07_Frost_Rodenhausen.pdf

gadget

http://www.wired.co.uk/news/archive/2011-05/5/neurowear-cat-ears

http://www.slideshare.net/lrosenfeld

my special workshop..