Montag, 4. April 2011

1. Neuro indicators. (Physiological (unconscious) dimensions)
2. Tracking approaches

Die beiden Listen könnten wir erstmal unabhängig voneinander entwickeln:


Neuro indicators
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- Engagement (Interest / Involvement)
- Excitement
- Memory encoding
- Memory retention
- Emotional Valence: ‘Approach’ and ‘Withdraw’ (Pleasure / Displeasure)
- Emotional Intensity or arousal
- Frustration
- Cognitive Processing

Derived indicators:
- Awareness (attention, emotional engagement)
- Persuasion - or purchase intention
- Novelty newness, standout, popout



Tracking approaches
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EEG - eMotive
EEG - Neurosky
EEG - B-Alert
GSR
Facial Tracking - Activia
EMG
..

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